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iPad Pro: High Customer Satisfaction, Low Sales Volume

iPad Pro


Year 2017 is iPhone 10th anniversary. In this big year, Apple Company faces many big issues. The first and urgent one is declining sales volume of iPhone and iPad. In order to raise sales volume, Apple Company unveiled iPhone 7 Plus and iPad Pro.


sales volume of iPhone


iPhone 7 Plus was very popular among iPhone users. However, performance of iPad Pro was not delightful. According to research of IDC and SA, sales volume of iPad Air 2 and iPad mini were vigorous that possessed 90% of iPad sales volume. However, iPad Pro only possessed 10% of iPad sales volume. 


sales volume of iPhone


Compared with low sales volume, iPad Pro has high customer satisfaction. iPad Pro's customer satisfaction is up to 99%. And Apple CEO Tim Cook expressed that iPad Pro was an excellent products and market would prove that. 


Wrote by Eric on 2017.02.03

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